La:Dolce:Vita

October 13, 2009

Uniqlo Enlist Fashion Heavy Weights for its Fall/Winter Campaign

This sooo makes me laugh, but in a good way. Soho based, Japanese retailor, Uniqlo enlisted some huge names for it’s Fall/Winter campaign. Shot by Mario Testino, with an Apen winter wonderland backdrop, the spread comes off like infamous high school yearbook pictures, this being the most popular kids in school section. I love it!

Taking the award for Misses Goodie Two Shoes, Tao Okomato
Best looking Guy, Romulo Pires
The Mean Girls Queen Bee, Lily Donaldson
Lily’s Sidekick, Sessilee Lopez

Villainous Prepster, Boyd Holbrook
Nerd turned into Prom Queen, Karlie Kloss
Varsity Jock, Sean Opry
Gothic Bad Ass, Sasha Pivovarova
The Girl Cutting Class in the Bathroom Trying to Get Students to Smoke Cigs, Erin Wasson
School President, Valedictorian, & Just Got Accepted into Stanford, Coco Rocha

What do you think of the ad?

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