Can you believe it? I swore my eyes were playing tricks on me when I read Bryan Boy’s breaking news tweet:
OH MY GOD I AM DEVASTATED! PHI IS SHUTTING DOWN!!!!!!!!!!!!!!!!!!!!!!!!about 5 hours ago from web
Like no! This can’t be. I lovvvved PHI! The brand led by Andreas Melbostad in my eyes DEFINED the Rocker Chic movement.. Ughh I’m so sad… I’m really going to miss PHI. According to Rock the Trend you can grab your last bit of PHI at the SoHo NY store for the resort collection 85% of which will be under US$1000.
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